The Partnership is a BBC RaW Centre and will champion the campaign in our community to help you enjoy reading and writing.
RaW aims to inspire adults to read more and write better.
The campaign is large scale, has a long term adult literacy focus, and is the largest the BBC has ever seen.
Its entertainment led approach will span 3 years – online, broadcast, publishing and a raft of on the ground activities.
Through the campaign’s informal activities, it offers an accessible entry point for many adults to develop their confidence and interest in their literacy ability and perhaps their first steps into informal learning.
There are three phases starting from October 2005 to 2008; with a focus on awareness and self diagnosis, focus on passions and interests and a focus on family learning
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